You just loved a book. Your socks have been knocked off, you are in awe, you can hardly wait for the next one from the same author. But you have no choice. So you wait. And wait. And wait.
But the next book never comes. Stupid author. Why did the stupid author of this marvelous, stupendous, life-changing book never write another one? Well, maybe because they were too discouraged.
You see, the hardest thing about being an author is getting noticed. There are a lot of authors out there and even more books. Granted, a lot of them are not great, but an astonishing number of them are genuinely good. And there is only so much one person can do to get their book noticed. There might be a million readers who would love the book, but if they’ve never heard of it, they’ll never know.
And this is where you come in. If you want the author of the stupendous book you just read to write another one, help them find the readers who would love it. The good news is, you can do a lot without spending a single cent. And so, without further ado, here is what you can do to make sure you get to read the next book.
- Post a review or a rating on Amazon, Barnes and Noble, Chapters, Kobo, or another online retailer. Just be clear and fair about what you liked and didn’t like, so other people will know if they would share your tastes.
- Post a review on your blog.
- Join Goodreads and post a review there.
- Post a link to your review or the book’s page on your social media accounts.
- Tell your friends who share your tastes. A personal recommendation is the most powerful form of advertising.
- Ask your library to buy a copy. Many libraries have a place online for you to make recommendations. Your favorite author makes a sale, and can then be discovered by other readers.
- Sign up for the author’s newsletter. This is the absolute best way of finding out when that next book comes out. If you’re lucky, that author will be sending you free short stories or other interesting goodies.
- Forward that newsletter to friends who would be interested.
- Recommend the book to your book club, if you have one.
All of these things can be done without any cost whatsoever to yourself. And here are two more which will cost you some money, but money you would have spent anyway.
- Buy the book for Christmas and birthday presents. Hey, you have to buy something anyway, right? This is not an additional expense, just a targeted one. And it’s really quick and easy shopping.
- If you are buying a hard copy for yourself, go to your local bookstore and ask them, in person, to order it in for you. Tell them why you love it. This will usually work better at independent bookstores where they have more freedom to order what they want. Again, this is word-of-mouth advertising which might result in that bookstore stocking that author on a permanent basis.
I grant you, none of this will force the author to write the next book. But it certainly will make it easier for them to justify the effort if writing actually pays the bills. I can actually think of a couple of others, but I'd kind of like to see what else you can come up with. Ideas, anyone?
By the way, you know I wrote a book, right?